COLOR IN SIGHT: A DOCUMENTARY ON THE INFORMATION OF COLOR IN DESIGN” There are many products that are well created, however do not get the traction they should have since the color’s wrong.” In an increasingly digitally connected world, research has shown that the typical human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the very best brand names can communicate their message and get in touch with individuals practically instantly.
Color In Sight brings together 11 specialists of industry, collected around one effective, little information: color. We check out how leading brand names– varying from Nike and Pantone to OPI and Herman Miller– think of and use color in the most effective and engaging method. By hearing their own experiences, the goal is to cause a gratitude for the detail of color choice and how it can have a big impact on the understanding of products and services taken pleasure in by many.
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FEATURING.
Adam Brumberg|Deputy Director, Cornell Food and Brand Lab.
Ann Stone|Lecturer, Sauder School of Organization, University of British Columbia.
Dave Schenone|Equipment Innovation Director, Nike.
Dr. Donald McPherson|Co-Founder, EnChroma.
Frank Kozik|Creative Director, Kidrobot.
Dr. Karen B. Schloss|Assistant Professor, Brown University.
Lana Sutherland|CEO, Tealeaves.
Laura Guido-Clark|Founder, Laura Guido Clark Style.
Laurie Pressman|Vice-President, Pantone Color Institute.
Shaun Hergatt|Owner & Executive Chef, Two-Star Michelin, Juni, NYC.
Suzi Weiss-Fischmann|Co-Founder, OPI.
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CREW.
Directed, Shot and Edited by: Kevin Cho.
Produced by: Carolyn Khoo.
Electronic Camera Ops: Trevor Komori, Kevin Cho, Anastasia Walker.
Music by: Musicbed.
Music Composition: Bedtracks.
B-roll: Artist Inka Mathew of Tiny PMS Match, Artist Ethan Zachery Scott of EZwithETHAN, Artist David Schwen of Pantone Pairings, Artists Federica Caserio and Giovanni Manzini of Moji Itten, Artist Hedvig Astrom of Pantone Smoothies.
Shot on: Canon 6d, Panasonic GH4 and iPhone 6.
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ABOUT TEALEAVES.
In high-end, it’s the details that matter. TEALEAVES blends teas specifically for color, alongside aroma and taste, with comprehending that “the first taste is with the eyes”. Interested by color’s prospective to thrill and delight, TEALEAVES reached out to professionals in design to see how they considered– and utilized– color. From OPI to PANTONE, these experts all volunteered their time for our documentary Color In Sight. Our objective, together, was to cause gratitude for the little information of color selection and how it can have a big influence on the services and products enjoyed by lots of.
Color In Sight online on #PaletteForYourPalate: paletteforyourpalate.com/documentary.
For the full experience of #PaletteForYourPalate: www.paletteforyourpalate.com.
Company Inquiries: [email protected].
Where to discover us:.
Site: www.tealeaves.com.
Blog (Folio): www.folio.tealeaves.com.
Facebook: facebook.com/TealeavesCo.
Twitter: twitter.com/TealeavesCo.
Instagram: instagram.com/TealeavesCo.
Pinterest: pinterest.com/TealeavesCo/.
About Us: TEALEAVES is one of the extremely couple of tea blenders in the world, known for blending the greatest quality teas in small batches by hand. We strive for excellence. What drives us? Our neverending mission to make the perfect cup of tea. It is this care, intentionality, and commitment towards our craft that has actually attracted the world’s elite in Food & Drink for the previous 21+ years.
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