In this episode, my good friend Francisco Hernandez asked me what were my 3 predictions for Digital Marketing Trends of 2012. So here they are:
1. Social eCommerce: If you have a ecommerce site and you DONT have a social component to it – where users can take your products/services and share, rate, comment by means of social network – you are setting your site up for failure. Google is already showing lead to their rankings based upon peoples socials media and if they have engaged with a product/service based upon a users search – so not even having this function on your website is eliminating you from being discovered in Google.
2. Conversion: Conversion has actually constantly been important – however this is the year organizations truly require to look at how their site engages with visitors – due to the fact that if your website is not conversion friendly where individuals really want to read your content, share it etc – or if your content is buried underneath advertisements and such – your overall grade that Google offers you will decrease which will have a direct impact on your rankings.
3. Mobile: Its no surprise here – mobile continues to grow at such a rapid speed – that in reality Google announced 35% of all searches performed in Google originate from mobile phones. So if your site is not mobile friendly – you are missing out on a chance to market yourself to consumers searching from your product/service through mobile.
Please leave your comments listed below and if you have any concerns you can call me at [email protected] or 1-800-659-3638
Baltej Gill – The Social Network Guy That Uses A Hat
Source