Posted by Ryan Bolton
This really is not saying the high-street is safe. Around 1 / 2 of buyers acknowledge to ‘show rooming’ (experiencing an item in store, but utilising a mobile to compare rates and buy on line). Stores are looking at ways to address this, which include adopting one universal price strategy across all platforms. Yaap is a Spanish App that helps smaller stores, independents and pop-ups attract clients despite their more modest online profile. These types of businesses can also can utilise micro-location technology, for example the beacon tools from PayPal and Apple to assist them to be competitive on line.
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