in this video we're gonna unpack 12killer ecommerce marketing strategy tipsthis is one that you can't miss if youhave an e-commerce store check it outhi I'm JB with marketing 360 and we helpsmall businesses grow with our marketingand design talent technology through ournumber one marketing platform marketing360 we call marketing and design math welove math and hopefully these videoswill help you fall in love with Matt tooso make sure to follow us to learn tipstricks and strategies to grow yourbusiness and fuel your brand ecommercemarketing can be super complicatedthere's just so many different thingsthat you can do and so in this video I'mgoing to break down 12 tips that werecommend you really focus on first ifyou dial these in you're gonna besuccessful online so let's jump right intip number one is use a good shoppingcart there's three shopping carts thatwe work with with clients all the timethat we really love and so check theseout if you're not already on these carsShopify WooCommerce and BigCommercethese free carts are really good from aperspective of SEO design and also paidsearch so running paid ads even onsocial it has everything you need toscale your business it also has thesupport team to back you up when youneed the help so check out one of thosecards if you don't already have tipnumber two spend a tremendous amount oftime optimizing your product pages withregards to SEO and design so what I meanby that is SEO would be a good producttitleokay don't just call it something thatonly you would know call it somethingwithin the title that people areactually searching online so do somekeyword research figure out what peopleare searching for your products and makethat part of your product title alsoinclude that in the description of theproduct write a good descriptionremember this is your 24/7 sales personyour product page never calls in sick itworks through the weekends and theholidaysevery time somebody visits your productpage you want they oneperfect sales pitch so put some timeinto that also product photographyhugely important make sure thatphotography is really really cleansmooth and a nice design andprofessional and also if you can do aproduct video this is massively valuablemake sure you invest in doing someproduct videos to explain your productsand more details final tips here makesure you have trust badges on the pagemake sure it says things like you havefast shipping free shipping all that ifyou have that and also get reviews ofyour products you want to have reviewson your product pages studies show ifyou have reviews on your product pagesthat can increase your conversion ratesignificantly up to 400% of by havingproduct reviews so make sure that youget product reviews on your page tipnumber three is a little more advancedwith regards to SEO but it's making sureyou have schema markup on your productpages what this means is when somebodysearches on google right there in theGoogle search page before they even goto your website they're gonna see whatGoogle calls product rich cards which isgoing to show your product image andsome information right there on thesearch page this is gonna give you anadvantage over your competitors make youa little more visible organically topeople as they're searching on thingslike Google so here's a quick tip if yougo if you just google search schemamarkup testing tool it'll take you to atesting tool you can just put yourproduct page URL in there and it'll tellyou if you have the proper schema markupor not if not there's some warnings andsome tips there on how to make sure youadd that but if you use one of thosecards bigcommerce Shopify or WooCommercethey typically have good schema markupout the gate and so you can just kind ofbuild upon that tip number four is tooptimize your product feed via GoogleMerchant Center Google Merchant Centeris what you're going to use to runGoogle Shopping ads which we'll get tolater but the product feed is hugelyimportant you're going to want to makesure you have good information in therewith regards to your product title thedescription the keywords those sorts ofthings so that you're showing up whenpeople are searching on Google Shoppingwhenyour ads you don't want to be not in thegame when somebody's looking for yourproduct because your product feed is notvery well optimized tip number five isrunning Google Shopping ads GoogleShopping is very very popular people goto Google they'll search something likepink shoes they'll click the shoppingtab those are all ads so if you want tobe in that shopping tab which we highlyrecommend you're going to want to makesure that you are running GoogleShopping ads so invest in runningproduct ads and then here's a tipoptimize your product ads based onresults so if you have ecommercetracking setup you can see the revenuegenerated from each product you canreally see your ROI per product on yourproduct ads what you want to do is astime goes byturn off the ads that aren't doing aswell the products that aren't doing aswell and increase the budget on theproducts that are doing well this isgoing to really increase your return oninvestment over time tip number six isrun dynamic retargeting campaigns off ofyour Google Shopping ads and yourwebsite visitors so that people that goto your website and they browse maybetwo three products as they're surfingthe internet after that on the GoogleDisplay Network which is thousands ofwebsites online they're gonna see bannerads for your brand actually showing thespecific products that they looked at soit's very very relevant this stays topof mind and it kind of just wears themdown until they are ready to buy thoseproducts they click it and they purchaseon your website also you can runretargeting on Facebook and Instagram aswell so if somebody comes to your sitethey look around and they don't doanything that night when they're onFacebook kind of looking through theirfeed all the sudden they'll see an adfor your brand this is bringing you backto the top of their mind they're likehey I didn't have time earlier to put mycredit card in there because I wasgetting interrupted but hey I do rightnow on this commercial that's on TV soI'm gonna buy right now so by doingretargeting in a dynamic way you'regonna bring a lot more sales back toyour business tip number seven is tomake sure that you're running Facebookand Instagram ads these are hugechannels today people are on Facebookall the time so you're going to want totarget people on Facebook and thetargeting is so intense that you can getright in front of the person that wouldbefor your product so one example likethat is let's say that you sellgymnastics equipment to kidsparticularly to girls in particular youcould actually target mothers that makeover fifty thousand dollars a year thathave daughters that are in gymnasticshow targeted is that if these motherssee these ads they can afford it rightthey're making enough money to afford itthey have daughters in gymnastics itjust only makes sense they're gonna likeyour product they're gonna understandyour brand and they're gonna eventuallybuy from you so make sure you takeadvantage of Facebook and Instagram adsthose two channels are big breadwinnersfor e-commerce stores today tip numbereight invest in your social mediaorganically whether you need to do thisyourself or hire somebody or hireanother company you need to make sureyou have an organic presence on socialmedia what that means is you're postingcontent you're engaging on social mediaso not paid ads but just being involvedbeing a part of social media today bydoing this this is gonna be buildingyour brand following organically soeventually you have 10,000 followers ahundred thousand followers the morefollowers you have as you're postingcontent building this awareness you'reonly going to get more sales tip numbernine is to automate your email marketingemail marketing is hugely important alot of e-commerce stores fall shortbecause they spend a lot of money to getthat customer to make that firstpurchase but they don't remarket tothose people via email marketing andother channels to get them to come backand make future purchases if you couldjust get each of your customers to makeone more purchase than they normally dothink about what that does to yourrevenue so with email marketing itallows this an automated way to makethat happenso here's an example you could set up anautomated campaign for holidays you justset this up at the beginning of the yearfor the whole year with promotions onall these different holidays thatautomatically get sent to all of yourpast customers so that's one examplethere's tons of other examples likesending them automated emails to capturereviews for your products is another wayto build product review contentway if you're creative with your emailmarketing and you automate it this isgonna scale your business so that youcan increase your sales overall andincrease your return on investment onyour marketing dollars tip number ten isinvest in SMS marketing SMS marketing istext message marketing reason why that'simportant is because only about 20% ofpeople will typically open up your emailsometimes even less and they also won'topen it up in real time there's lagthere rightbut with text messages it's almost ahundred percent of people open the textmessage and most of them are within afive minute window so that can be reallypowerful on slow sales days on the endof the month times when you need toclear out old inventory stuff like thatso build a VIP text message marketingcampaign and one way to do this is put abanner on your site that says hey for ViVIP deals text something like hot dealsto 399 702 opt in and get an immediate20% coupon right now by doing that itgets people to opt-in to get that couponbut now they're in that list for futureVIP deals that you can tap into when youneed to tip number 11 is to use a CRM somany e-commerce stores don't really havea CRM they're actually using the backendof their car to look at customer dataand kind of using that as a CRM that'snot effective you want to integrate yourcart with an actual CRM so that you canpopulate all of your customer data andeven add additional data in there as youget to know your customer and so if youhire a sales person or if you're thesales person working through the CRM andactually making proactive calls to yourcustomers can be life-changing for yourbusiness if you just reach out say heyhow was it did you get your package intime is everything going okay for youwhat else are you interested in can Ikeep an eye out for other deals thatcome up and let you know do you have anykids where are their birthdays what arethey interested in if you get to knowthe customer you can save thisinformation in your CRM your salespersoncan just continually follow up thesepeople and I'm telling you you'll seefour or five times more sales percustomer than you would otherwise soit's a huge investmentbut a great return to look at asalesperson in a CRM and connectingthose into your process within youre-commerce business last tip tip 12 isto create a customer care package thatyou send with all of your productpurchases to the customer so don't justsend them a bag with a logo on itsend them a nice package that has ahandwritten note it has a coupon in itfor a future purchase that maybe has areferral card in there they can give toa friend this is gonna be a niceexperience for the customer and it'sreally going to give them a good senseof feeling towards your brand andprobably get them to come back andpurchase it with you again but onereally hot tip here is if you're sellingon other channels such as Amazon orsomething like that when you send thoseproducts with the care package thecoupon and whatnot should recommend theycome back to your branded website tomake future purchases this is gonnaincrease your profitability right andget your brand going on your own websitewhich is what you want to do so takeadvantage of these care packages designsomething real nice and when theyreceive your product you stand out inthe crowd from other businesses you maycould be competing against so e-commerceis super intense we could go for dayswith different tips but these 12 tips Ifeel like are really the ones that arethe most important so focus on thesetips if you have questions give us acall or leave a comment if you liked thevideo like it if you want to share thevideo please do and also follow us formore tips tricks and strategies justlike this moving forward
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