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The main aim of any ecommerce website is to convert visitors into buyers, with the hope of them becoming repeat customers. However, if your website does not provide a good user experience (UX), there is little chance of your venture finding the kind of success you may expect. For starters, your target audience will take little time to move to a competitor’s website. In addition, poor user interface (UI) and user experience hurt your website’s search engine rankings too.
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