Ever since Google announced in April of 2010 that they were introducing speed as a signal in their search ranking algorithm, speed has got a lot more attention from etailers.
Google’s own research had long since proven there’s a correlation between searches per user and speed. A/B testing from Ecommerce sites have also proven there’s an impact on revenue and also on operational costs.
The question for retailers is just how important is speed to their site and what should they do about it? This webinar will attempt to answer these questions and others such as:
How fast is fast enough?
How can I measure the impact of speed on conversion metrics?
What’s the impact of speed on SEO?
How can I improve the speed of my site at a reasonable cost?
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