hey guys on the channel I like tointroduce you guys to new ways to makingmoney and what the hot ways of makingmoney right nowis creating a ecommerce business a lotof people like to use Shopify because itmakes it very convenient to open yourwebsite to get up and running and alsodo you do the sales my guest today isEtienne he is a co-founder of moosebicycle and what they do is they buybicycles in bulk from Alibaba importthem to Canada and then sell it on theirShopify website so I'm going to have himtalk to us about what you got to do toopen your e-commerce business hey guystoday Etienne go um mooska moosebicycles and today he's gonna tell ushow he created a successful businessusing Shopify as their website andPhil's platform so yesterday we're goingto discuss a little bit about how to runa successful e-commerce with the help ofthe good people of red Shopify so it'svery simple I want you to think aboutyour online business as a car engineokay in order for it to work you needthree thingsEQ compression and I need a spark thefuel being a product that's interestingthe compression being the efficiency ofyour sales platform and the spark beingthe traffic that you generate eitherorganically or through what we call thefilius marketing so for the purpose ofthe presentation I'm going to assumethat you know this is a good product youfind something that's interesting youknow at your view or at your targetaudience and we're just going to diveinto how to run in e-commerce so we'regoing to start with a basic first of allthe best advice I could give you is notsee with Shopify but with all of them isnot a cheap out there's a lot of freealternatives that exist out there youknow when it comes to domainregistration when it comes to e-commercewhen it comes to marketing much easiersometimes it simply pay a flat fee andto get better service and it's notuncommon for an e-commerce that emergeto you know startmonthly fifty hundred dollars per monthplus transaction see this way you knowyou get support and you also get awebsite is going to be able to supportthe traffic you generate over what wecall flash sales now the second aspectof your e-commerce you need tostreamline your operation and how you dothat and why is it important very simplestreamlining is important because you'regoing to find that having an e-commercecan be very time consuming let me put itto you this way if you're sitting infront of Mike in your computer and youget an order then send this order toyour warehouse so they package up andthen they ship it they send you thetracking number it then sends thecustomer the twenty thirty min that youspend there is a time that you waste forevery order what's good with the Shopifysolution is most of the vendor thatyou're going to use and by that I meancourier company I mean order fulfillmentcenter already have what we call builtan API to go directly in this store andthis way for instance us when we receivea in order an email gets dispatcheddirectly to the warehouse the warehousedeals with FedEx we've already has itbuilt in a shell defy API so once thewarehouse inputs umthe tracking number in the FedEx appthen my customer is notifiedautomatically and I get notifiedautomatically and you get actually textmessage notification of the where aboutof its package this third type ofoptimization is arm is neat and you'llfind it is something that's going tosave your time because you know thisstuff is done of course allautomatically so you know when you wrapup your day on Friday afternoon youdon't have a ten fifteen order to inputit's all being taken care of you cantake your time and spend it somewhereelse somewhere will you be more creativebut you're going to find that you'llneed to keep up with books and now thismeans that we need to generate a salesreport and ship in to your accountantsagain the Shopify you get an API thatuses basically QuickBooks which is usedbyso I'll be used by our accountant by theprevious one and by pretty much everyaccountant that I know and for them theycan download through the server exactlywhat they need to file in your tax andjust to comply with that sort of thingautomation is the key all right anotheraspect to beat your address ispresenting your project well now Iunderstand that some of you might havesold you know a product through eBayperhaps through Amazon but on yourecommerce is a little bit different youcan just use a very generic picture youknow on a blank background it's cool tohave you know for us you know our bikein a very lively urban area and this forthis piece you might want to chat withyou or one of your friends ofphotographer you're going to go out withthem you get to say hey listen I havethis beautiful new watch that we'retrying to launch all right and what ourof an environment that would really makeit pop when we do our photo shoot youknow usually we get the sonographer inthe car and then we drive around andthen we try to you know take coolpicture with urban surrounding but wereally pick colors usually of graffitiwe're going to make the bike stand outthis sort of the match this sort oflittle tweak it's time to have a verypositive impact on conversion prior toyou know only having pictures that aretaking in front of a blank screen sothis is something you need to do lookinto another aspect that you need towork with and this may be you know notevidence you might want to think how youcan perhaps have somewhat a storefrontand let me explain that a lot of peoplewhen they buy especially and thisespecially for either expenses productsuch as bicycle this one or if you'reselling you know items that there's areal risk that they might be compensatedsuch as acres for instance what youmight want to do is either put anaddress somewhere on your website andmaybe have a phone number to which youcan reach that at least where thecustomer can leave a messagethis will reinforce his knowledge thatnot only someone who has a pop-up storeanyway is not reachable news anonymousbut either you know a business ownerwell is there who can be reached at thisnumberin case there is anything and this waypeople understand that you know they'renot buying some knockoff shoe off theinternet they're probably buying needlereal sin from a real guy that doesn'thave any have any problem presentinghimself as a business so this issomething that might be interesting butagain I think it's more important forpeople you know are selling much moreexpensive thing or you know like I saidsneakers or you know sunglasses ifyou're dealing with items that I call inthe impulse purchase territory you knowsuch as I don't know like hand creams orstuff like that that are inexpensive youmight not need this step maybe it'll beokay with just nice ecommerce so youhave your nice but we bring back mymetaphor the car engine you have yourfuel you have your compression now youneed the spark and the spark is trafficI work with a few of my friends or anycommunication that are in marketingcompany I remember this guy telling meabout a very large corporation whoproduces milk looking at an oilcorporation besson massive amount ofmoney in a ecommerce platform and thenthey were complaining because they weregetting poor sales because they thoughtthat you know they spend fifty thousanddollars in an online store and they gotnice you know pictures of people youknow doing exercise while drinking milkand stuff like that and then theystopped there they should have went onestep further and spend the extra youknow funds to generate traffic becauseit's one thing to have your nice stylistor friend out there for the world to seebut if you were not able to drag anybodyon the website then you know you won'thave Excel and you can't really you knowshare it with your friends on Facebookit's not going to work at least to theextent that you want it to work so howyou do that you do that with PPC what isPPC PPC stands for pay-per-click mindyou you know might not need to do thatexplain that to your viewers but sobasically you need to either work withan affiliate that's going to beknowledgeable with search engineoptimization to have a good referencingon Google and then you need to buy a fewPPC's that are relevant to your theproduct you're sellingand then I find to that copywritingworks quite well and look on your videoMatthew and I know you did a quickinterview a couple of weeks ago a guynamed Charlie and you know what Charliewas saying is basically you can hire alot of you know freelance copywriter isout there we're going to you knowprovide like an honest review of yourproduct and this sort of thing getsposted you know here and there throughthe internet will catch the youinterested reader convert into trafficto your website and then maybeultimately conversion which is what youwantamazing amazing would you say thatrunning pay-per-click ads and was a verycrucial part of generating traffic foryour business I find is that itgenerates about eighty percent of all ofourselves and because the beautifulthing about pay-per-click ad is that youcan monitor your inventory and as youknow Yamin more bigger availability in acertain product you can use the PPC tocontrol this inventory by doing a flashsale on this product and sending thecustomers on making this product andthis is what I find the sort of beautyof it is you're able to master itproperly you get basically you knowtraffic on demand and this is this issomething that you know has beenthriving at our business a lot it's notdone by me personally it's done by youknow one of my colleagues greatprecision proficient in it but I domonitor it so I know little bit my wayaround not bad at alland you're telling me before we wentlive about your first initial sales withmoose bicycles how did you get yourfirst few sales with your product ourfirst year sell was quite what's quitefunny actually because the basic if yougot together us three and we decidedthat we know that wanted to build singlespeeds because um we all three of usworked for a another company was makingthose who were salesmen and after a fullsummer I think we ended up likesomething like eight hundred dollarseach which is fairly low so we sent downtogether and then we were like welllisten you know we know the productthere's the world former cyclist we knowyou know what stores life or you knowdon't like to replace because weworking some of them and then we're likeboth we're going to make this bike withthis specs and hopefully people wouldbuy it so we had a few crates ship – itwas my mother's house and we sold themoff Craigslist it really and then it waskind of funny because you know peoplewould come around me bats and then theythey wanted to buy the bike but I had toexplain them that you know we were wewere indeed am a company so I had tocharge them sell taxes and some are likewell listener you aren't you trying tosqueeze an extra $50 out and there'slike no look I will make you you knowsales receive and you get a warrant inhere things cool and some of it gotturned away are the ones you knowthought it was me and they went with itand you know I got an email last weekfrom a guy bought a bike like on thesecond year of operation until all it'sbeen stolen fortunes like I don't knowhow is it in the middle of it inMontreal bike huge problem but um butyeah so we bought another one and thethis is something else so that you knowI'm going to pop back into the equationhere there is a lot about you know ofcourse generating traffic maintaining athing maintaining your you know youre-commerce your reputation is on socialmedia but you have to remember too thatas a business this is a very generaladvice I find that you know your firstkind or the most important because theyyou know they they make they make theirresearch sometimes most of the time theymake their research and they know thatyou know you're the new kid on the blocksome of them will give you a chin youhave to deliver the merchandise and thenone you don't deliver the merchandiseyou have to work with them you know tounderstand how you can optimize yourproduct okay so let me fill up the tipsthat you gave and I think there's a lotthat you guys did right first is thatyou guys are sales experts in anindustry that you guys already know andyou guys care about yes then you got thefirst sale testing it out from boughtsome from Alibaba still don'tCraigslist just to see if you can get asale at all yes figures testing istesting what anybody bought this at allbefore making a huge investment yes thenyou guys didn't keep out on yourecommerce platform that's also a commonproblem I see when I'm an avid courseI'm selling called out how toyoutube.com and I pay I pay for myplatform q also on teachable I pay $100flat fee and you know people have askedme like oh like how'd you make thecorrespond I told them I oh yo know thisyou use teachable and then they want totake the the cheaper route of usingWordPress with a bunch of plugins andall this stuffyo but you're going to waste so muchtime dealing with that you must create ahundred dollars in one and it's well atthe time so anyway that's thinking aboutshipping out and not paying for Shopifyshell provides the most well-knownplatform for e-commerce for a reason andthey're going to worth any any pricebecause the amount of time I saved youwhich what you discussed earlier they'resending the orders through the API toFedEx queue the fulfillment center iscompletely worth it and also yourwebsite looks great and I guarantee youthat's Shopify right like Shopify designI mean layout other okay when you whenyou sign up to a Shopify thing of courseyou get a template that you know you candownload you can do Stephan looks greatif you want to go next level you can doa foreign custom thing and as we workwith a marketing agency so they did thewhole skin the whole design but you knowdoing the migration was not a lot ofwork I can it look like something likethree weeks and then result set it upbecause the thing is you know on our oldplatform was killing us just because youknow like I told you a little bit belike photography very much and you knowwe use a lot of IRS picture and therewas really heavy for the sales and justalways crash but now um you know theygot no they guarantee that they got nodowntime and think about that becauseyou know I know a guy who has awordpress e-commerce and crashed onBlack Friday and that was oh it was allfine for about eight hours well that youknow that's eight hours which like youknow you're not even float like youdon't exist as far as anyone's concernedIthanks Etienne for being a guest andalso presenting the information of howto run a shelter fly business and tadarun as smoothly and tell us what tellingyour story of how moose bicycle cameabout so thank you for your time okthank you very much Matthew it was apleasure having you all right I hope youguys found that interview with Etienneinformative if you want to try openingup your own shopify ecommerce business iincluded an affiliate link in thedescription below and that's it I'll seeyou guys next week
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