As is clear by now, mobile has been driving the blurring of the lines between online and offline retail. But while there is a lot of talk about taking a “mobile first” approach, there’s a lot of confusion about how to do this successfully.
Join Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research, to hear about recent trends and insights on mobile strategy and investments in retailing – who will host a live discussion on best practices and approaches for how you can ensure that your mobile efforts deliver the engagement and returns that you expect – both online and in-store – with Emily Culp, SVP of E-commerce & Omni-Channel Marketing at Rebecca Minkoff, and Chris Guerra, CMO of Blue Acorn, Magento Solution Partner and eCommerce agency of record for Rebecca Minkoff.
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