Loom’s online and real worlds collided to develop an entirely brand-new and interesting shopping experience. From the pavement to the product packaging, passersby and devoted consumers were exposed to a brand-new realm of retail that surpassed a basic purchase. By developing an extremely incorporated experience, we helped to establish Loom as a hub for innovation, whilst setting a new standard for immersive retail in South Africa.
Credits:
Imaginative director: Michael Zylstra
Technical director: Rigard Kruger
Developers: Jennifer Cohen, Warren Hall
Art director: Michael Tymbios
Copywriter: Gemma Cowan
Designers: Michael Tymbios, Simon Nicholson, Emma Cook, Daniel Ting Chong, Adam Hill
Studio Producers: Mignonne Saaiman, Zonica Strydom
Production Company: The Institute of Remarkable Shit
Director: Duvan Durand
Editor: Duvan Durand
Design, Fabrication and Setup: The Michael Elion Business
More Details: http://www.ikineo.com/immersiveretail
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