THIS CASE RESEARCH STUDY WILL SHOW HOW WE REVOLUTIONISED MASTERCARD’S METHOD TO ITS CONSUMER-LED SERVICE – A NEW SYSTEM THAT HAS ACTUALLY DELIVERED RECORD-BREAKING, INDUSTRY-SMASHING COMPANIES AND ENGAGEMENT OUTCOMES. MANY IMPRESSIVE, HOWEVER, IS THAT IN A WORLD THAT GROWS AND SURVIVES ON “BIG DATA”, THIS IS A LOOK AT HOW A B2B ORGANISATION WITH DEFINITELY NO GAIN ACCESS TO CONSUMER DATA AND INSIGHTS, BRAKED WITH MARKET CONVENTIONS AND DEVELOPED ITS OWN, POWERFUL, GROUND-BREAKING CUSTOMER DATABASE THAT TODAY DEFINES AND DRIVES EVERYTHING IT DOES.
INTRODUCING MASTERCARD’S DIGITAL AND ECOMMERCE ENGINE.
THE ENGINE IS An ADVANCED MERGING AND AN TOTALLY BRAND-NEW SYSTEM. WE HAD TO DISCOVER A POINT OF MERGING BETWEEN AND BUILD SUPERIOR WORTH FOR THE BUSINESS, MARKETING, CUSTOMER AND PARTNER (BANK AND MERCHANT STAKEHOLDERS) WORLDS, ALL WITH THEIR OWN SPECIAL CONTEXTS AND EQUALLY REQUIRING NEEDS, TO CONSTRUCT A BRAND-NEW APPROACH THAT WOULD MODIFICATION THE MASTERCARD SERVICE AT ITS CORE. NO BIG OFFER.
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