Retail to E-Tail: Understanding the E-Commerce Journey



Jamal Khan, Connection’s President of Global, Digital, and E-Commerce Marketing, and Brian Gallagher, Director of Retail Strategy and Company Development, went over the existing state of retail, along with the importance of establishing an omnichannel strategy to satisfy your clients any place they are.

Topics covered consist of:
1. Comprehend the fundamental effects of digital retail today
2. Assess true omnichannel health coming into the holiday season
3. Strategize store operations and labor hours
4. Prevent important mistakes along the digital selling journey

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