Posted by Jeff Hensiek
InternetMarketingPlan.co/
This picture is one of the graphics we use on our website. It helps to draw a correlation between traditional marketing tools and internet marketing tools. In this case, we are comparing:
Natural Rankings on a search engine results page to an article in the newspaper
Local Listings on a search engine results page to classified ads in the newspaper
Sponsored Links (a.k.a. PPC, pay-per-click) on a search engine results page to a paid ad in the newspaper
This is all geared around helping businesses develop an internet marketing plan
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