yo what's going on guys it's Bashar putoand in about nine hours time 2018 willbe upon us so I just wanted to take thisopportunity before I get into the videoto wish everyone a Happy Happy New Yearand also a Merry Christmas in case Ididn't get to say to you so with thatbeing said I wish 20/80 brings you lotsof positivity lots of great success andwith that being said let's jump intoday's video so in today's video I'mgoing to be sharing with you what Ifound to be the top 4 internet marketingbooks that I've come across this yeahnow they may not have come outnecessarily this year but these arebooks that are that I've read and I'vefound really resourceful on my internetmarketing journey okay so they're notthey're not going to be in anyparticular order so let's just jump intothe first oneso book number one is dot-com secrets byRussell Brunson and this is a must readif you're in the internet marketing bookin the internet marketing world even andit's just packed full of value and oneof the three key takeaways that I gotfrom Stockholm secrets by RussellBrunson is how to sell a sales funneland create a a funnel of value so forexample if you take a dentist a dentistmight offer like a free checkup and thenhe might offer some teeth whitening fora little bit more and then after that hemight offer like braces which cost a bitmore and then he might offer somethingwhere the whole your whole self teethcan be replaced which is the highestthing that he might sell for a cup oflike $5,000 he teaches you well it makesyou think about what kind of productscan you offer to your clients to kind oftake them through this funnel of valueand the second thing that I I reallyliked about this book was it tells youhow to communicate with people via emailhow to tell stories the right way how toget people to want to read your nextemail and the stuff that I've learnedfrom this book I've also implementedwith my messenger marketing'sand how I can tell stories via messengerand the other great thing is it givesyou scripts so it gives you full emailscripts on how to do on how to sendemails and you can just tailor that towherever whatever is that you'reoffering and the last thing that Ireally like about this book is how doyou create an attractive character I'mnot attractive aesthetically like me butattractive in the sense that how you cancreate a personal brand where peopletrust you like you and want to buy forme and there's there's a lot of advicebook number two is by the same authorRussell Brunson and that is expertsecretsand this is a second book which actuallycame out not too long ago a couple ofmonths ago and as it as you can tell bythe name expert secrets this book isgoing to teach you how to become anexpert within a given niche and and thegreat thing is it teaches you how tobecome an expert but in a in a new nichewhich you can create in your own so itmakes you think how can you go deeperinto a certain niche and create a a subniche which is brand new and you can bethe leader off that leash the next thingthat I really liked about this is thatit it goes deeper into how to create anattractive character and how to have amass following of people who kind ofbelieve in you and believe in your kindof like how you create your own tribe sothat's the other thing I love love aboutthis book and one of the most importantthings that I got from this book wasthat when you're trying to sellsomething online you want to try in andexplain it like you're explaining it toa baby okay so let's just say you'retrying to sell this laptop okay what youwant to do is you don't want to explainit technically but you want to explainit in a way that even the child canunderstandand that was a big epiphany for mebecause what I was doing was I wastrying to sell my bought products and myBOB services and I was explaining it ina way that only a hardcore internetmarketer would would understand and whatI did was I switched it and I explainedit in a very layman's term kind of waythat even a baby could understand andthat way you're gonna reach more peopleand make more sales so number three islaunched by Jeff Walker and this guy'sbeen around in the internet marketinggame for a very long time and I thinkthis one's a best seller as well and oneof the biggest things that I learnedfrom launch was the importance of havinga list either via email or messenger butnot just having a list for a sake ofhaving a list by list that is fullyengaged in what you're communicatingwith them so you can have a list of ahundred thousand people but if no one isengaging with you and reading yourcommunications then what's the pointwhere it's not going to make you anymoney right and this book basicallyshows you how to kind of build thatrelationship with those people and andmake money from your list of but thisbook is all about launching your productand how to create an insane amount ofhype before your product is is islaunched and how to get people who aredying and and desperate for what youhave to offer and your product is thenrelease yeah so what what happens is itgives you the kind of the build up thatyou need on the day that your yourproduct is launched and that's wherethis book really shines it's also gotgreat section on joint ventures so jointventure is when you partner up withsomeone or another company and you worktogether to sell a product or a serviceand then you split that with them andthere's a great section on line numberfour is confessions of an advertisingman by David oh gee I don't know how topronounce his second name so I'm justgonna call in oh gee now this book waswritten nothing quite a while back andyou can definitely tell in the languagestyle but there is so much fundamentalknowledge that you can gain from thisbook it's going to- how to get clients how to keep clientsand what makes a good advertisingcampaign so he talks about advertisinglike on the TV and stuff like that butthe fundamental principles apply eventoday and that's what I love about thisbook it's not like some fancy magicalthing that's gonna make you like Xamount of money but it gives you a goodfundamental understanding on what makesa good ad the title number five is abook that I read about two three yearsago and I wanted to put it in this listin case some of you guys have missed outon it and it's Jab Jab Jab right hook byGary Vaynerchuk and you might have heardof it but if you haven't you have toread this book because it's going toexplain to you the key differencesbetween all the different social mediaplatforms and how specifically you needto be posting on them so the type ofcopy you should be writing the type ofimages you should be using the type ofcall to actions you should have on thesespecific social media platforms andthere's a bunch of examples screen justturned off there's a bunch of exampleson there that's going to tell you whatyou need to be posting on social mediaso if you haven't read that definitelycheck out Jab Jab Jab right hook by GaryVaynerchuk so that concludes this videoI'm gonna try and leave links in thedescription where you can check out someof these books definitely do and withthat being said I'll see you guys in2018 have a lovely new year and makesure you subscribe for lots more newvideos in the New Year peace
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