This webinar will be especially interesting for ecommerce website owners, online business managers, in-house online marketers as well as experienced marketing practitioners. The session is going to focus on basic Google Analytics metrics and custom reports which will give you better overall understanding of Google Analytics and allow you to use it as an effective analytical instrument to interpret the traffic data correctly.
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
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