hey guys how's it going so before wedive into the the ad strategy and how toscale and optimize and tests and all thegood stuffyou know before we do any of that what'sreally important is to actually havethings to sell and so when I did myfirst course come on huggyyou know I did my first course I focusedon all the advanced strategies rightthat was a bulk of the course in thetraining program and I realized I got alot of feedback from people saying wellthis is great Mac so I'm just gettingstarted or I used to do paid traffic foran agency now I'm looking to my ownthing and I don't know what to sell Idon't have a client and that's fineright we are all getting started atdifferent times in our careers so I wantto make sure we had a module beforediving into all the strategies and scaleand all that good stuff that we're gonnaget to where I really covered how tomake money online right like where can imonetize my skills as a media buyer soobviously I can do it working for anagency I can do it working influencermarketing shop but I can also do it asan affiliate marketer I can do with myown e-commerce store I can do it runningfunnels there's a lot of things that Ican do if I have the skills as a as aFlorence marketer that were going totalk about in this course and by thetime you're done with this you're goingto be a rock star I'm especially come tothe trainings right so today what I wantto show you is a really cool tool andthis is not just for people that are newthis is people if you're in the EECOMspace in the print-on-demanddropshipping space and you're lookingfor new product ideas if you're lookingto competitive research this is a reallycool tool so I'm going to be showing alot of cool tools in this module that weuse that we love as platforms to selland make money and build funnels andalso as platforms to do research andmake our jobs easier so at plex it'sbeen around for a while in the affiliatemarketing world they've a lot of cooltools for native and other otherchannels but this is their newest one adplexi e-commerce and it's pretty coolit's pretty powerful so basically whatthis lets me do as somebody that hasecommerce stores that's either lookingto do competitive research or lookingfor things to add to my store lookingfor things to market I can come in hereand see what's really trending rightwhat products what stores what apps aredoing the best right now and so they'vethree product three categories fineproducts fine storespopularand down here they give you a list we'llstart with find products so here's alist from the last 30 days ofessentially the top products theproducts that have the most kind ofstrength that they ring so they calltheir product trends score basicallylooking at the more popular is within aspecific date range and so the biggerthe score the more out Stein's it isfrom kind of average product so you lookthis is like a two point four thousandand you're gonna on here you see a lotof products in the hundred and stuff sothese products up here are really reallypopular right now so we have thisorthopedic bunion corrector 2.0 thispremium anti-theft laptop backpackbackpack this two XL professional woodburning set waterproof soldier wireconnectors best garlic presses so wehave a variety of products down hereheritage Pyrrhic display and so as amarketer I'm gonna be looking and sayinghey do any of these products fit myexisting store in terms of the thememaybe I'm selling things for seniorcitizens hey this might be interestingpeople with foot problems maybe I'm likea gadget II type store I'm looking tosell tech products this is interestingto me they've got like a women's fashionapparel style website with store thislooks interesting me over here right soI have kind of a range of products fordifferent categories so then over herewhat I can do is I can change the viewwindow from today yesterday all timeto see when this was promoted within Ican rank by the product strength so if Iwant to eliminate you know certainscores I can change that I can changethe date of when a product was added toa store so if I want to make sure thisis a relatively new product I can dothat as wellso I can do hey let's do the last 30days instead of the last you know 14 soyou see some things change up here sothis floating pet fur catcher this lookspretty interesting I had this kind ofboxing thing down here I have thesehigh-waisted snapper shorts I've thispredator motorcycle helmet which isreally badass and I'm gonna dive intothat predator helm in a second so that'sreally cool and then down here I canchoose category so let's say I'm in theautomotiveI can look at at products in theautomotive space let's say in you knowor will care I don't know if that's asnows on here or don't care I can dothat and break it down I can make sureit's just products that have taste m'godcopy because I'm gonna see theirFacebook and ads are running too if Iwant to see all products I can do allbut for this example I want to seeproducts that are also advertising onFacebook that I can actually see whatthey're advertising how they'readvertising I can break down whofulfills their product so if it's Amazonif it's big by custom cat guten printfull titi launch top dog all thesedifferent viral style I can see whofills it and then I can also if I have acompetitor in the space or if there'slike a big player in the space that Iknow is killing it I can actually droptheir store here and just look at theirstore and what they're selling right sosuper useful for competitive researchlet me go over here to this predatorhelmet I'm gonna click into it okay sohere's what's gonna show me it's gonnashow me historical price change itchanges so if I really want to follow aspecific product I can enablenotifications and it'll tell me when theprice changes so that way I know hey ifI'm selling the same product I know whatthe competitors of the space are doingprice-wise and I know if they're tryingto undercut me price I can see how it'strending strength wise so is it losingsteam is a gain momentum that's a greatindicator for me I can see what otherproducts this store selling so again ifit's a similar type of store I can seewhat are their kind of cross sells whereI'll stay selling in that store I cansee what the current price is theoriginal price this name of the storewhen the product was added the link toit and how to fulfilled so this isfilled manually this is interested me sothey listed the original price is $350and they dropped it on thirty sevendollars so to me that says the read thetrying to liquidate it it's not sellingor they have some ulterior motive thereor it's like really crappy quality andthey just set the price really highinitially to establish as a premiumoption and then get people in so therecould be a variety of reasons whythey're doing that and then I can comein and look at the Facebook ads runningso they're running just one ad right nowwe'll look at some stores where it showsa lot of ads running so I can see okaythey're using a lot of emojicheck out a predator helmet only 16Styles left to choose from shockedworldwide fast delivery get your own soto me this sounds like you know they'reprobably not based in United States likethe English is kind of weird it's reallygeneric copy its to me it doesn't reallymatch like the style of the productright because this is like a badassmotorcycle helmet right and this is kindof using hearts and like heart emojis Isee a disconnect there like the video[Music]okay so what does it say to me right soif I saw like if I saw this productright and I'm in a similar space let'ssay I'm selling motorcycle products or Ihave a similar demographic customer Ithink this is a really cool product it'sa very unique it's very novel you knowthe predator movie just met a littlewhile ago but what this is showing me soif they're making it workthen there's huge opportunity becausethe ad is garbagethe pricing strategies all over theplace I can actually go look at theproduct okay so it's not even availableso they might have sold out of it orthey might have used the wrong linkthereand so this is also another feature Ican come in and see like about theactual store so how many productsthey've launched in a certain timeperiod the apps they're using theircheapest products number of productsmost expensive product average Christ'slast product added one that was Sonythis looks like a like not a seriousstore there they're obviously not evenaround anymore so a bad example wellit's not a terrible exam because I can'tlook at it but I'll show you another onewe can look at but let's say this was astore that was still in business rightand I think this is a cool product andlet's say it was fulfilled by a bear lowere pronoun you know drop shipper thatI can actually work with this is manualso I can't do anything I would see thisas a big opportunity right because thisis novel it's unique it is trendy it'sgot a high product strength score andthere's a lot of opportunity because ifthis business is making it work theirads garbage right like that was aterrible ad it was the music choices offit was one long video just showing theon the ground the copy was totally wrongfor the demographic I would have createda really good square foot about fivevideo that had quick quick cuts likespliced in images of ArnoldSchwarzenegger fighting the predator andthen showed some dude in like all blackleather with his badass Harley likeputting it on or sports bike just likeflying down the road doing tricks andstuff like I would make it superhigh-energy I've its place in actionscenes in the predator and and likerelate it to the movie I would put likeArnold Schwarzenegger his name in thereI would do some fun stuff and a copy tomake it entertaining engaging andrelatable and show that it you actuallyknow what the predator movies aboutright so that's just me what I would dothere so let's go back and let's see ifthere's an actual one of these thatactually has a store that's alive rightso that if you happen to pick they're abad example so this is good productstrength this is film manually to let mesee their stores aroundokay so they actually do have a store soI can actually now come and look at theproduct page right so I can see theexact product page you're using I cansee their store I can see hey they havereviews up here they have certain appsare using this is the imagery they'reusing this is the kind of side copythey're using the theme they're using Ican see a lot of things they're using weleoI can also obviously seat this has moreanswers those five ads running so I cancome in here and look at the differentads they're running so let's post Museupand actually saw us on Facebook so thisis actually interesting sent ninemillion views I saw this or totallyindependent of this I think this isreally solid video write this total outsort of predator this is a quick 30second video it's got quick cut that'sgot text it's doing a lot of thingsright for this the emojis work becauseit's like pet owners they're used tocute little things this actually workscollect all pet fur hair and Lincoln wonwash reusable recommended to buy two ormore for this washer skinny someinstructions remove now for free so if Ihave a pet store right if I'm selling topet lovers pet parents whatever it isthis would be a great possible productad because it's got a good product scorethey these there's a lot of views rightand so me like coming in I don't agreethat you know there's a first moveradvantage I think first movers usuallylose in the long run first moversusually come in to things blind they'reinnovators right which is great but theymake all the mistakes because they don'tknow what's ahead of them I think it'sthe people that come in second thirdafter the first mover that do it waybetter then end up winning so you lookat any you can look at dozens as does anexample so you look at Facebook rightyet MySpace and Friendster coming insocial networking world first where arethey nowright Facebook came in and just totallydestroyed them you can look at thatacross the board with whether it's videogame consoles whether it's onlinewebsites media companies you look ateverything we're doing now all these bigbrands like Dollar Shave Club Casperthat are coming into old markets they'renot the first movers but they're comingin and doing it way way better so to meI look at this they okay this the storesalready paid to get ten million peopleto view this video they've already donemy job of building brand awarenessproduct awareness for this product Icould come in and with some differentunique angles and grab that audienceshare because people are already lookingfor it they already know about it rightso there's some opportunities there Ithink there's some confusion in thelanguage here like removed now to methat doesn't say click here that's veryconfusing like I know they mean removebut it's like does this mean to removethis for my feed it's it can beconfusing people especially oldercustomersI think the copy itself is emojis butit's relatively boring right recommendit to buy two or more four 7ky likenobody wants there like the details ofhow much to use for their washingmachine nobody even knows what theirwasher sizes right so I think what theycould be doing if I was coming in sayingokay this is a pretty good product it'sgot a good product score clearly peoplelike it there's already a lot ofmomentum on Facebook for it let me comein and let's see you some really cuteanimals and go the the animal directionright so they're going the aftermathlet's go prefer getting on you right sothey're looking at what happens onceit's in the washer let's take somereally cute animals and gets a reallycute kind of viral 15-second videos thatshow like a guy just getting swarmed bypuppies right and then it shows afterhim just covered in fur so I thinkthere's a much better angle to have morefunhumor engagement than technical so sothat's like the products right seeincoming I can do this all day long Ican look at every type of product forevery type of industry I can look bystore right so my buddy Josh who hassnow teeth whitening let me see if itjust comes up like this teeth I thinkit's try snowthere we go so I can come inokay let me try with all timethat's probably why because it's theproducts weren't had in the last 30 daysokay so now this is a specific storethis is my buddy Josh's store andthey're always on I'm pulling Josh'sstore up it's because they have such atremendous lead with this product thatnobody's gonna beat with them right likeanybody here I'd recommend like don'ttry to compete with Josh you're gonnalose I've seen a lot of people that evenapproached us it's like hey you wannarun our teeth whitening offer it's likeno I we don't you don't have the pocketsright now to compete yes such anadvantage he's invested heavily and bigbig influencers he has deals with allhis Nordstrom's it's he's done anincredible job and I'm probably later inthe course I'll talk about what he'sdoing and some of the stuff you canlearn from him but anyway that's why I'mpulling this up because I'm not afraidhe's not afraid to show his productsright so I can come in and let's saythis is your top competitor right I cansee exactly what products save in thestore which of those products arekilling it which ones have the mostmomentum so I can see clearly hey thishas got a crazy product trend score13,000 ones really came before we're inthe hundreds of low thousands and it wasworth of top so this is his at home kitit's two hundred five dollars it's beenon the store for three years now he hassome newer stuff this is added threemonths ago this is a pre sell for hisnew wireless teeth whitening kit I havethis like little mobile one I have therefills I have this new XO liter addedtwo months ago and clear with himlooking at this and saying okay it's onegot a twenty so this is a new productcategory for them they may haven'tfigured it out yet so I'm not gonna tryto get into this air or maybe it showsthat's an opportunity for me rightbecause me going head-on with thisprobably is gonna be challenging but ifI see the direction they're starting togo and I see they're not really doingwell with it yet maybe I can beat themto that and dominate that side of thebusiness so this really just gives you alot of ideas of where should i neva getproduct wise marketing wise with mystore with my affiliate iPhone runningaffiliate traffic for products it alsogive me ideas for app for copy fortargeting for all kinds of things solet's click into the top productso this is what's going to look like fora like a really popular product on themarket for a few years you're gonna seea lot more data here so I can see allthe price change historically I can seewhen they're making price changes whatthose changes are right so I can I canreally see trends it's like okay they'reyou know they're going deep discountsgoing into the holidays that makes senseto me they're doing some some you know4th of July sales looks like so a lot ofstuff going on I can see when theproduct strength spiked right so whenare things most popular so this isinteresting it was actually in June thatthey really started crushing it likeproduct strength wise it was a big popthere so I might want to go back andlook at their Facebook page you look attheir emails look at look at a lot ofthings that happened during that timeperiod to what was going on there I cansee the other products I got down hereand then finally we can look at theirads as well so again I can see a lot oftheir ads and you can already do this ontheir Facebook page by going in phoneads but this is just an easy way to geteverything all in one let's see what therunning plus here I can see theengagement so on in phone ads you can'tsee the actual engagement on the ad youcan just see the ad itself so here I cansay I'm ready to use the video has likescomments shares all that good stuff so Iget a little more insight there than Ido on in phone ads okay like I said wehad the fine stores which is again justlike buying products same filter samesearches but now it's based on the storelevel not the product level I can lookat stores with specific keywordsspecific products based on the number ofproducts the average price point thecheapest price and this is helpful ifI'm in a specific industry right solet's say I'm in theI wanted they'd store it by like shrimpit might be political yeah so let's saygearing up to do another we're doing abig thing in the Trump for 2020 we didit for 2016 and we're thinking about letme just go political actually maybe alittle broader there we gopolitical go last 60 days and this isgonna give me some insight into whatsome stores are doing in the politicalspace right now it's like in view youknow how many they've had products atall time promoted in the last 60 days ifI won't open this stuff I can go alltime but again 60 days I want to see thestores are actually making momentum andactually doing things if it's all timeit could be stores are out of businessright it's like I'm down here to see okAmerican pride tea this looksinteresting it's got a relatively highscore it's got a wide variety of 5,000products American pride tea let's seethere's any others that look promisingthis one looks promising because it'sgot stuff out in the last two days it'sgot some super high ticket stuffthese are flags so American flags thisis a mug company starting on six 1776 sothis is a you know American patriotismstore this might be interesting becauseit's got you know six days ago althoughthe scores low so it's probably notcrushing it so let's go up to this oneAmerican pride tea this looks to be themost promising right nowokay so again this will show me the holeall their categories so what are theyselling what types of products so I knowthey're selling you know coin noncurrency coins which we're gonna doTrump coins this is interesting to methey're doing garden plaques they gotrings they got challenge coins baseballcaps hoodiesthey got basically everything I can seetheir average price one of the productwhat currency they're using productslaunched by day so I can see like let'slook at the last you know three monthssix months okay so I can see hey they ifthey launched the product back inNovember they didn't watch anything yetI can see what apps they're runningright now I can see the top products andthe store so they got these blankets andthen I can obviously go look at thesestore itself and it's down four mainit's just doesn't doesn't want to workwith us today but I can also then seemost promoted products so which otherproducts are getting you know the mostspend behind them so I see hey thesethese blankets are doing really wellthese military stuffs doing very verywell so this gives me some ideas of ofwhat to do for our store when we launchit right so there you go so you can doproducts stores you can also do apps adplexi for e-commerce this is a greatplace to start if you're looking to getinto the affiliate marketing space theEECOM space and trying to figure outwhat products to launch what store tolaunch or if you have a store and you'relooking at how to expand doing somecompetitive research great app to lookat there'll be a link below for you tocheck it out as well thanks
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